Andrew Eifler is Vice President of Product Management at The Trade Desk, where he helps lead the company's product strategy and innovation, driving solutions that advance the future of advertising on the open internet. With more than two decades of experience in advertising technology, Andrew has built and scaled products across the programmatic ecosystem, including real-time bidding, optimization, creative, identity, measurement, data, and publisher monetization. 

Prior to joining The Trade Desk, Andrew served as Chief Product Officer at TripleLift, where he led product strategy and innovation across the company’s advertising solutions portfolio and helped drive the company toward its $1.4 billion acquisition by Vista Equity Partners. Before TripleLift, he was Vice President of Product Management at AppNexus, where, as an early team member, he helped shape the company’s buy-side platform and video advertising capabilities during a period of significant growth and through its $1.6 billion acquisition by AT&T. 

Andrew began his career in media analytics, attribution, and marketing effectiveness, building a foundation in data-driven decision-making that continues to inform his approach to product leadership. He is a frequent writer and commentator on the intersections of product, advertising, media, and technology. 

Andrew lives in Westchester, New York, with his wife and three children. Outside of work, he enjoys coaching youth lacrosse, playing piano, and metalsmithing in his home studio.