As Chief Strategy Officer at Digitas Health, Elle McComsey brings over two decades of experience in digital, CRM, and social media strategy for HCP and consumer audiences globally.

Elle believes that healthcare brands should invest the same rigor in cultural fluency that they dedicate to clinical accuracy. When a pharma brand owns a cultural moment, it doesn't just break through the noise, it changes behavior. Her work on Novartis "Relax, It's a Blood Test" Super Bowl campaign is exactly that: a prostate cancer screening initiative that tackled anxiety and stigma by meeting men where culture lives, proving that clinical truth and cultural relevance aren't in conflict. They're inseparable.

This lens on cultural credibility is reflected in her strategic work across pharma brands. Multiple brands under her direction have been recognized by Gartner as Genius level in the PharmaRXcategory. She serves as a juror for the Clio Awards, Effie Awards, and The One Show, where she continues to expand her thinking through engaging with the best work being created in the world.

At Digitas Health, Elle is also shaping how strategy works in an AI-partnered world. She believes human craft partnered with AI unlocks the speed and depth that healthcare brands need to move at the pace of culture.