Deniz Ozer Can is a marketing and business leader focused on turning AI and digital innovation into lasting brand value. As Global Director of Brand Building AI for Bayer’s Consumer Health division, she leads the transformation of how the trusted brands of one of the world’s largest consumer health companies connect and engage with consumers by embedding AI as a core capability across the marketing value chain.

Her work bridges technology and culture. Deniz pairs emerging AI and digital technologies with disciplined change management and new ways of working, equipping teams to build Bayer’s trusted brands faster, smarter, and closer to the consumer. She stepped into the role after serving as Global Head of Media and Content for Bayer Consumer Health, where she fused media, creative, and data-driven insight to elevate Bayer’s brands across the digital landscape. Since joining Bayer in 2020, she has built and led global partnerships with the company’s strategic agency and technology partners, and her work has been recognized across the industry for pioneering media-and-creative integration.

Deniz brings 20 years of experience across marketing, digital, and product management in the telecommunications and technology sectors as well as consumer health. At Google, she led partnerships with some of the world’s largest multinational CPG and banking organizations, sharpening the expertise in digital marketing transformation that defines her work today.

Across every role, Deniz has been guided by a consistent belief that technology earns its value when it helps brands connect more meaningfully with the people they serve. She is based in Basel, Switzerland.