Ericka Higgins-Tothe brings 20+ years of marketing experience within the healthcare industry, specializing in customer experience, digital transformation, and enterprise operations. As Vice President, Customer Engagement & Channel Excellence at Novo Nordisk, she leads an organization focused on modernizing customer engagement, emerging media strategies, and leveraging digital and technology-enabled solutions to drive scalable impact across paid, owned & earned ecosystems.

In her nearly 15 years at Novo Nordisk, Ericka has advanced digital and commercial capabilities across personal & digital channels including AI-driven orchestration resulting in increased business impact and customer outcomes. She built the US Omnichannel Center of Excellence, implementing best-in-class marketing technology for campaign automation and personalization, centralizing media strategy & buying, enterprise content supply chain, and creating an efficient, scalable operating model for the US across therapeutic areas. 

Before Novo Nordisk, Ericka was a Brand Marketing leader in women's health, launching the first dual-label Rx-OTC contraceptive product. She also worked across Oncology, Cardiology, Dermatology, and Rare Disease as an Agency leader. Ericka is passionate about building high-performing teams and fostering a culture of continuous improvement and curiosity.