Media investment is undergoing a seismic shift—from planning isolated channels to architecting fluid, connected ecosystems that follow the consumer everywhere. Join ADWEEK in conversation with agency leaders as they share where budgets are truly moving across retail media, CTV, social commerce, gaming, and the next wave of immersive environments. Hear first-hand how agencies are navigating fragmentation, testing emerging platforms without sacrificing scale, and building investment strategies that deliver compounding returns—making it essential for any marketer looking to place smarter bets in the year ahead.