Wednesday, January 7, 2026, 4:30 PM - 5:00 PM
Orchestrating Client Success with Omnicom Media CEO, Florian Adamski

Join ADWEEK Editor-in-Chief Ryan Joe for a fireside conversation with Omnicom Media CEO Florian Adamski as they address the questions every ambitious business asks its agency: How do we grow faster? How do we make better decisions? How do we act with certainty? Set against a rapidly shifting consumer and media landscape, Adamski will unpack the technological and cultural forces reshaping the marketplace and explain why traditional “media solutions” no longer meet the moment. The conversation will explore the evolving mandate of modern media agencies and how the world’s largest global media management network is empowering its agency brands to act as true orchestrators of client success.