Ben Sylvan
Senior Vice President, Connected Media
Ben Sylvan is SVP of Connected Media for Keurig Dr Pepper, responsible for driving and measuring growth through an integrated consumer experience across paid, earned, organic and shared media as well as brand sponsorships and corporate events.
He is focused on bridging the divide between brand and shopper marketing to reflect the circuitous buying journey that defines modern consumers.
Before coming to KDP, Ben spent the last 12 years driving innovation at the intersection of media and data.
He was Vice President of Data Partnerships at The Trade Desk, responsible for unlocking media performance through data-driven advertising and measurement.
As part of his role at The Trade Desk, Ben built the industry’s largest retail data marketplace, enabling advertisers to activate audiences from the world’s largest retailers while closing the loop between their programmatic ad spend and in-store or online sales. He also built partnerships to simplify creative development and help advertisers maximize value of their 1st-party data.
Before The Trade Desk, Ben spent eight years with the Oracle Data Cloud via its Datalogix acquisition, holding leadership roles across several functions, including strategy, sales and client success. He spent the first half of his career in sports media and sponsorships, including more than seven years at ESPN.
He is focused on bridging the divide between brand and shopper marketing to reflect the circuitous buying journey that defines modern consumers.
Before coming to KDP, Ben spent the last 12 years driving innovation at the intersection of media and data.
He was Vice President of Data Partnerships at The Trade Desk, responsible for unlocking media performance through data-driven advertising and measurement.
As part of his role at The Trade Desk, Ben built the industry’s largest retail data marketplace, enabling advertisers to activate audiences from the world’s largest retailers while closing the loop between their programmatic ad spend and in-store or online sales. He also built partnerships to simplify creative development and help advertisers maximize value of their 1st-party data.
Before The Trade Desk, Ben spent eight years with the Oracle Data Cloud via its Datalogix acquisition, holding leadership roles across several functions, including strategy, sales and client success. He spent the first half of his career in sports media and sponsorships, including more than seven years at ESPN.