How does a 125-brand powerhouse adapt to move with the speed, scrappiness, and precision of a challenger? Keurig Dr Pepper is rewriting its playbook in real time—rebuilding systems, retraining teams, and reimagining growth through an AI-first lens. This conversation ditches the theory and dives into the real mechanics of transformation, from how first-party data is reshaping innovation to how predictive AI practices are fueling faster, smarter decisions. Discover what it really takes for a legacy CPG to future-proof itself and win in an algorithmic marketplace.