Joe Cannon
Senior Vice President, Business Development
After working in scripted-sports production, Joe joined Hyperice in 2016 to build the consumer-facing business. Since then, he has created partnerships in Fitness (Equinox, Life Time, Third Space, Orangetheory), Hospitality (Accor, Marriott, Hyatt, Hilton, Four Seasons), Retail (Best Buy, Dick’s Sporting Goods, Harrod’s and Nordstrom), brands (Nike, Lululemon, adidas and Beats by Dre) as well as leagues, teams and athletes globally.
Joe has managed teams and created best-in-class wellness concepts on almost every continent (penguins be damned). Over the years, Joe has worked to sign league deals (NFL, MLB, NBA, PGA TOUR), as well as superstar athletes (Erling Haaland, LeBron James, Patrick Mahomes, Rory McIlroy and Virat Kohli).
In 2022, Joe co-created the Venom Go, which was one of Time Magazine’s best innovations of year as well as Popular Science’s 100 best inventions of 2022.
Joe has managed teams and created best-in-class wellness concepts on almost every continent (penguins be damned). Over the years, Joe has worked to sign league deals (NFL, MLB, NBA, PGA TOUR), as well as superstar athletes (Erling Haaland, LeBron James, Patrick Mahomes, Rory McIlroy and Virat Kohli).
In 2022, Joe co-created the Venom Go, which was one of Time Magazine’s best innovations of year as well as Popular Science’s 100 best inventions of 2022.