As consumer expectations surge and competition tightens, brands have a rare opportunity to deepen loyalty by making technology feel more accessible, intuitive, and culturally in sync. Join innovative tech and wellness company Hyperice alongside creative agency Summit House as they spotlight how today’s leading consumer tech brands are turning that opportunity into lasting community. From simplifying complex tech to authentically embedding in culture, discover how brands are getting ahead through product and strategy innovations that transform breakthrough moments into everyday, consumer-friendly habits.