Sean Crawford
Managing Director, North America
Sean Crawford is Managing Director for North America at SMG, a global network of retail media experts operating over 7 Retail Media Networks. He is the driving force behind SMG’s North American expansion, which launched in 2023 and includes the groundbreaking WHS Media, the first in-store travel retail media network on the continent. He has also been instrumental in bringing Plan-Apps, the media orchestration platform, to North America.
A recognized industry leader, Sean was named a 2025 and 2026 RETHINK Top Expert, recognized on the PMW International Powerlist, and is a recipient of the Path to Purchase Institute's 40-under-40 award, celebrating rising stars in omnichannel marketing. A regular speaker and published thought leader across Europe and North America, he brings over a decade of retail media expertise to his role.
Before leading in North America, Sean served as Business Director at SMG’s Capture agency, overseeing media planning, buying, and partnerships for major brands like General Mills and Kellogg, and building strategic relationships with platforms including The Trade Desk, Criteo, and JCDecaux.
A recognized industry leader, Sean was named a 2025 and 2026 RETHINK Top Expert, recognized on the PMW International Powerlist, and is a recipient of the Path to Purchase Institute's 40-under-40 award, celebrating rising stars in omnichannel marketing. A regular speaker and published thought leader across Europe and North America, he brings over a decade of retail media expertise to his role.
Before leading in North America, Sean served as Business Director at SMG’s Capture agency, overseeing media planning, buying, and partnerships for major brands like General Mills and Kellogg, and building strategic relationships with platforms including The Trade Desk, Criteo, and JCDecaux.