The distance between advertising and purchase is disappearing. Commerce media is evolving into a connected ecosystem spanning retailers, marketplaces, payment platforms, and data networks — all designed to link media exposure directly to transactions. Hear how leaders are reimagining the emerging commerce media stack and what brands can do to harness commerce data, retail media networks, and loyalty ecosystems to turn media investment into measurable sales. Because in today’s landscape, the most valuable media impressions may be the ones closest to the checkout.