MARCH 9 | AUSTIN, TEXAS

Welcome to ADWEEK House, a curated experience that brings together brand and advertising leaders for intimate conversations and rich networking moments. Register today to join us in Austin to explore the cross section of media and marketing where collaboration is king and unexpected partnerships drive cultural relevance.

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 Accenture Austin

323 Congress Avenue, Austin, TX, 78701

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WHO'S IN THE HOUSE

Kelly Mahoney
Kelly Mahoney
Chief Marketing Officer
Ulta Beauty
Group Chat
Bonin Bough
Bonin Bough
Co-Founder and Chief Strategy Officer
Group Black
Group Chat
Iskra Lawrence
Iskra Lawrence
Founder of Saltair, Creator, and Social Media Expert
Featured Session
David Lee
David Lee
Chief Creative Officer
Squarespace
Group Chat
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AGENDA

Sunday, March 9, 2025
9:00 AM - 10:00 AMOpen Doors and Breakfast Bites (3rd Floor) 
10:00 AM - 10:45 AMCrisis Response in the Age of Social Media (3rd Floor)

Group Chat Presented in Partnership with Brandwatch

11:15 AM - 12:00 PMMarketing with GenAI: From Playground to Production (3rd Floor)

Group Chat Presented in Partnership with Adobe

12:00 PM - 2:00 PMBrunch, BBQ, and a Side of Innovation (1st Floor) 
2:15 PM - 3:00 PMNavigating Marketing’s Biggest Transformation: Does It End (or Begin) With AI? (3rd Floor)

Group Chat Presented in Partnership with Kantar

3:30 PM - 3:55 PMWhy Brand Collaborations Need to Be Unexpected Rather Than Famous in 2025 (3rd Floor) 
4:00 PM - 4:15 PMTV That Clicks: The New Marketing Channel You Can’t Ignore (3rd Floor)

Fireside in Partnership with IRCODE

4:20 PM - 4:35 PMFounders as Creators: How Sweet Loren’s Perfected the Recipe (3rd Floor) 
4:35 PM - 4:50 PMAffiliate Marketing 2.0: How Creators Are Shaping Influence & Engaging Gen Z (3rd Floor)  
7:00 PM - 10:00 PMADWEEK House After Hours with IRCODE 
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THANK YOU TO OUR PARTNERs

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