Women in sports marketing are redefining the industry—both on and off the field. This panel features four pioneering women who lead in a traditionally male-dominated industry. Their collective experience spans a wide range of sports, showcasing diverse strategies that reflect both evolving fan behavior and an inclusive vision for sports marketing. Chief Marketers across the NFL, NHL, National Women's Soccer League, and LIV Golf share their journeys, challenges, and triumphs, revealing how they’ve reshaped the marketing landscape in sports. These women are at the forefront of making sports more inclusive, diverse, and innovative.