The rise of women’s sports isn’t a trend, it’s a power shift transforming a multi-billion dollar industry. Olympic legend Allyson Felix is joined by her Always Alpha cofounders and longtime business partners, Cosette Chaput and Wes Felix, to share how today’s most influential women in sport are building powerful platforms beyond the field of play. From performance to purpose to ownership, this conversation will unpack how female athletes are creating a new category in sports marketing and why brands can’t afford to sit on the sidelines.