For decades, Cirque du Soleil has captivated the world with breathtaking performances that transcend language, culture, and borders. But today, as audiences crave connection not only inside the Big Top but across every moment of their lives, Cirque is embarking on its most ambitious transformation yet.

Join Anne Belliveau, Chief Customer Experience Officer at Cirque du Soleil, in conversation with ADWEEK at Cannes Lions, as she shares how this legendary brand is pushing the boundaries of experience — weaving wonder across digital, physical, and emotional touchpoints. For the first time on the global stage, Anne will also offer an exclusive look at Cirque’s bold new brand platform — a vision designed to ignite imagination and deepen engagement in every corner of the world.