As Accenture Song prepares to enter a new era under the leadership of incoming CEO Ndidi Oteh, she shares her multidimensional perspective on shaping the future of the tech-powered creative group. From creative innovation and generative AI to purpose-driven leadership and evolving client expectations, this conversation explores how Oteh plans to guide the company’s growth, foster authenticity, and keep clients culturally and commercially relevant—as we see the industry now and what’s next.