The marketing landscape has been reshaped by consolidations among holding companies, private equity investments, and the rise of AI, forcing agencies to redefine their value propositions. Industry veteran Michael Kassan, CEO of 3C Ventures, and Acceleration Community of Companies (ACC) Founder Michael Nyman will dissect these seismic shifts, examining the new dynamic between agencies and clients, and why they must adapt or die.  Nyman will also share how ACC's new model is redefining agency-client partnerships, and Kassan offers his perspective on where the industry heads next.