Michael Kassan
Founder and Chief Executive Officer
3C Ventures
Michael Kassan is the founder and CEO of 3C Ventures, a leading firm that accelerates clients’ growth through three core pillars: consulting, convening, and co-investing. Known for his uncanny ability to identify – and seize – growth opportunities across industries, Kassan is a trusted advisor to top executives in media, marketing, entertainment, and technology, helping to solve their most complex business challenges. He is frequently called upon as a keynote speaker and media commentator on the future of marketing and digital disruption.
Previously, Kassan founded MediaLink in 2003, a strategic advisory firm that became the go-to resource for Fortune 500 brands, media moguls, and technology pioneers. He has also held senior leadership roles, including President/COO of Initiative Media Worldwide, where he grew billings from $1.5 billion to over $10 billion. Earlier in his career, he was President and COO of International Video Entertainment (Artisan Entertainment).
Kassan is a lifelong philanthropist and community advocate, and serves on several boards including the American Advertising Federation, Big Brothers Big Sisters of America, Ad Council, and the Paley Center for Media. Kassan is also a Trustee of the Whitney Museum of American Art. In 2019, he was inducted into the American Advertising Federation’s Hall of Fame.
Previously, Kassan founded MediaLink in 2003, a strategic advisory firm that became the go-to resource for Fortune 500 brands, media moguls, and technology pioneers. He has also held senior leadership roles, including President/COO of Initiative Media Worldwide, where he grew billings from $1.5 billion to over $10 billion. Earlier in his career, he was President and COO of International Video Entertainment (Artisan Entertainment).
Kassan is a lifelong philanthropist and community advocate, and serves on several boards including the American Advertising Federation, Big Brothers Big Sisters of America, Ad Council, and the Paley Center for Media. Kassan is also a Trustee of the Whitney Museum of American Art. In 2019, he was inducted into the American Advertising Federation’s Hall of Fame.