Increasingly, the news is the news as consumers turn to trusted sources to keep pace with our rapidly changing world. While some advertisers are taking advantage of this trend and using news to reach high value audiences, many are not, largely out of an abundance of caution that may be unfounded and is causing them to leave significant opportunity on the table.  Advertising makes journalism free and is vitally important to those who can’t afford subscriptions. This panel will explore where news advertising is gaining traction with marketers and what it’s going to take to get more of them off the fence and back into news. Leaders will highlight case studies that demonstrate just how well news performs at delivering incrementality and growth. 

Designed for senior marketers and heads of media, this panel is not to be missed! 

Request an invitation when you register for ADWEEK House. Already registered? Sign in to update your registration here to request an invite.