As social media and technology have evolved, the ability to create content has been democratized, making anyone with a smartphone a photographer, producer, editor, and media channel all in one. Brands are no longer speaking to the “average” consumer, but rather a savvy digital native who not only consumes content but produces it and influences their own audience. But not enough marketers are building a marketing strategy to target and cater to creators - a segment that is now 50 million strong, according to eMarketer.

Learn how marketing executives can set strategies that evolve with the creator economy and invest in content and creators that consumers actually trust.