Adrienne Lahens is the Global Head of Operations for TikTok Creator Marketing Solutions. Having been in the creator and branded content space for well over a decade, Adrienne has played a role in delivering innovative solutions around brand and creator collaborations since the early days. In her current role, she oversees all programs, services, and product operations aimed at driving monetization across TikTok's suite of creator marketing solutions, serving the needs of brands, creators, agencies, and partners alike. Previously, Adrienne was the Chief Operating Officer at Influential, a leading influencer marketing company, where she was responsible for shaping the business strategy and proving the efficacy of influencer marketing. Prior to Influential, Adrienne was an early employee at BuzzFeed, leading Business Operations and Branded Video Operations during a transformative time in digital advertising and content marketing. A New York native, Adrienne lives in sunny Los Angeles with her husband Olivier, and son Xavier.