Monday, September 12, 2022
11:25 AM - 11:45 AM
The Opt-Out Consumer: Are Brands Doing Enough to Restore Trust in Advertising?

Consumers trust in advertising is eroding fast and regulators are closing in on bad data practices. Consumers expect transparency, control and choice over how their data is used, and any company that ignores this puts their business and consumers at risk. What should brands be doing to halt an opt-out culture that could see their audiences disappear completely?

Join this panel as industry experts discuss responsibly restoring trust in advertising and why a proactive approach that demonstrates respect for consumers and their data is now a requirement.

Tori Egler Mike Scafidi Sara Owens Paul Gelb