Sara is the VP of Analytics and Data Sciences at Media Matters Worldwide. She has deep experience across the ad industry from brand to publisher, tech, and agency. Sara is passionate about using data to solve problems and tell stories. She leads her teams and clients to look past reporting and observations to find true insights that unlock meaningful opportunities and growth. Sara's current obsession is finding a flexible, affordable, privacy-compliant way to measure the success of advertising campaigns across every channel and walled garden. Sara lives in the San Francisco Bay Area with her husband, son, and daughter. When she's not nerding out on data, she's running, reading, and spending time outdoors with her family.