Monday, September 12, 2022
1:45 PM - 2:45 PM
Masterclass (Biscayne, Second Level): Consumers Are Opting Out of Advertising: Are Brands Responsible?

Consumers are opting out of advertising at an alarming rate, they are wary of buying from brands with bad data practices, and would spend more with those who protect their personal and sensitive data. As consumer trust becomes a bigger problem for marketers than the disappearing third-party cookie, brands cannot wait for big tech to solve this growing issue.

Join Mark Pearlstein, Chief Business Officer at Permutive, Travis Freeman, Senior Vice President, Demand Generation at Inspire Brands, and Jake Abel, Managing Director, International Marketing, Global Marketing Operations and Channels at Delta Air LinesĀ as they guide brands through the biggest challenge in advertising - not losing consumers because of poor data ethics and nefarious methods of marketing. And why, as an industry, we need to be responsible and restore consumer trust.

Mark Pearlstein Travis Freeman Jake Abel