Monday, September 12, 2022
4:45 PM - 5:15 PM
Authentically Positioning Your Brand to be Part of the Cultural Conversation

Brands that become part of the zeitgeist of the target consumer enjoy the coveted benefits of increased social sharing, earned media coverage and organic influencer support. Learn how to avoid the common pitfall of trying to “buy cultural relevance” and how to navigate your brand to be authentically part of the cultural conversation.

Michelle Beauchamp