Car manufacturers are on the quest to adopt more EVs into their model offerings. Hyundai is at the forefront of this electrified shift, with creative marketing campaigns that spotlight the convenience of a futuristic lifestyle. Angela Zepeda, Chief Marketing Officer of Hyundai Motor America joins Adweek to share the process the brand has undertaken to emphasize the emotional benefits of moving beyond Hyundai’s past challenger mindset and becoming a leader in the next era of mobility.