Tuesday, September 13, 2022
1:45 PM - 2:45 PM
Masterclass (Isles, Lobby Level): Shaping a Multicultural Marketing Strategy
Consumer buying power is more diverse than ever before, forcing brands to abandon a one-size-fits-all approach to marketing. According to recent reports by the University of Georgia’s Selig Center for Economic Growth, between 2010 and 2022, buying power across diverse communities increased by as much as 111%. Leveraging the power of multicultural marketing is no longer nice to have but essential to understanding our target audiences and reaching them through effective, culturally-specific campaigns.
Get the latest insights from top marketers on the evolving business of delivering content to audiences outside of what we know as the general market and how progress will be measured as we look ahead.