Tuesday, September 13, 2022
3:00 PM - 3:20 PM
From Yogurt Brand to Modern Food Company: Chobani’s Brand Identity Evolution

Chobani is on a mission to make quality and nutritious food accessible to more people while elevating communities and making the world a healthier place.

Join Meredith Madden, Chief Marketing and Category Officer at Chobani as she discusses the brand’s transition in identity from a yogurt brand to a modern food company and how they use audience-first marketing strategies to recruit new consumers and bring Chobani loyalists into new categories. By integrating the marketing and commercial functions, Chobani has developed thoughtful, insights-informed marketing campaigns and activations, including their most recent “Chobani has oatmilk” advertising campaign and the launch of their first metaverse experience, “Chobani Oatmilk Cosmic Race” on Roblox.  
 

Meredith Madden Lisa Lacy