Monday, September 12, 2022
4:00 PM - 4:20 PM
From Yogurt Brand to Modern Food Company: Chobani’s Brand Identity Evolution

Chobani is on a mission to make quality and nutritious food accessible to more people while elevating communities and making the world a healthier place.

Join Meredith Madden, Chief Marketing and Category Officer at Chobani as she discusses the brand’s transition in identity from a yogurt brand to a modern food company and how they use audience-first marketing strategies to recruit new consumers and bring Chobani loyalists into new categories. By integrating the marketing and commercial functions, Chobani has developed thoughtful, insights-informed marketing campaigns and activations, including their most recent “Chobani has oatmilk” advertising campaign and the launch of their first metaverse experience, “Chobani Oatmilk Cosmic Race” on Roblox.  

Meredith Madden