Wednesday, September 14, 2022
11:00 AM - 11:20 AM
Customer Loyalty and Connectivity, Through Thick and Thin
The hospitality industry suffered a tremendous setback for a greater portion of the pandemic. While major brands are still trying to recover, Marriott is making a comeback with a laser focus on adapting to changing consumer travel behavior.
Join Marriott International’s Senior Vice President of Brand, Loyalty, and Portfolio Marketing, Brian Povinelli, as he shares how the hospitality conglomerate overcame pandemic-induced challenges by initiating an innovative product and marketing evolution, through nimble marketing driven by today’s consumer trends and leveraging marketing platforms from TikTok to the metaverse that perpetuates the 30+ brands within its portfolio and maintaining connectivity to achieve deeper customer loyalty.