Brian Povinelli is SVP, Global Brand, Loyalty and Portfolio Marketing, responsible for developing the overall vision, positioning and strategic direction for marketing at Marriott. In this role he oversees marketing for Marriott’s brands, Marriott Bonvoy, the US and Canada, Marketing Partnerships, Purpose Driven Marketing, Content Marketing and the company’s internal creative agency.

Building brands for over 25 years, Povinelli was previously SVP and Global Brand Leader Marriott’s Premium Brand Group. Under his leadership, Marriott’s brands have seen monumental global growth driven by the success of the brand’s distinct positioning and signature guest offerings. Povinelli has also led repositioning efforts for Westin, Le Méridien, Renaissance and Tribute Portfolio resulting in the strongest portfolio and performance levels in these brands histories. Prior to that he was the Vice President of Global Integrated Marketing at Reebok responsible for the brand’s advertising, public relations and overall marketing strategy.