Creating customer experiences that are emotive, empathetic, and authentic build brand loyalty and drive business metrics forward. But often this work is easier said than done. This session will focus on the components of creating truly compelling customer experiences – from holistic customer data management, to using AI and analytics responsibly, to activating customer journeys that keep prospects engaged and customers coming back for more. Join experts in this space as they discuss:

• Infusing emotion, empathy, and authenticity while remaining mindful of data biases.

• Leveraging contextual relevance for customer activation.

• Listening to data for understanding, not only responding.

• Stitching it all together for results.