Wednesday, September 14, 2022
1:45 PM - 2:45 PM
Masterclass (Isles, Lobby Level): Leveraging the Power of the Screen

A brand’s presence on TV and streaming services as an outlet to reach and communicate with your consumers is more attractive than ever. The IAB 2021 Video Ad Spend and 2022 Outlook report found that CTV ad spend grew 57% in 2021 to $15.2 billion and will grow another 39% in 2022 to $21.2 billion. Between emerging players in the space to increasing ad and branded content opportunities, streaming is undoubtedly a lucrative channel for brands.   

Hear from leaders in the space as they discuss how leveraging the power of the screen is a targeting tactic to build brand salience. 

Doug Zarkin Jason Lynch Cathy Oh Deon Harris