Thursday, September 15, 2022
1:45 PM - 2:45 PM
Masterclass (Flagler, Lobby Level): The Power of DEI on Brand Strategy

According to Deloitte's 2021 Global Marketing Trends for Executives survey, 57% of consumers are more loyal to brands that commit to addressing social inequities in their actions. As this number continues to grow, it’s become clear that it's no longer enough for brands to just market inclusiveness, equity or diversity -- these terms are fundamental across all spheres of influence. 

Hear from experts as they unpack the evolving role of DEI and what it means for your strategies today and beyond. From bringing diverse voices back to the organization and amplifying positive messaging around all communities, brands are doubling down on initiatives that are measurable. 

Krystal Hauserman Emeka Ofodile Anton Timms