Sarah O’Grady is the Senior Vice President of Brand for Vericast, leading the team responsible for B2B and B2C brand, advertising, content, research, thought leadership and social media. Prior to joining Vericast, Sarah served as the Head of Global Social Strategy for Lenovo, and has worked in-house at L’Oreal and Ethan Allen, and with brands like Sony PlayStation and CVS Pharmacy. Her work has been recognized through Webby, Shorty and ADDY Award wins and nominations, and through speaking engagements at SXSW and Social Media Marketing World, among others. Sarah has also been a featured guest on marketing and customer experience pioneer Jay Baer’s podcast, and was named one of seven women marketers to follow in 2019 by SocialBakers.