Main Stage
Spotlight: Bucking Trends and Driving Growth with TelevisaUnivision
How U.S. Hispanic Audiences Represent a Powerful Opportunity for Brands in a Complex TV Landscape
Tuesday, September 12, 2023
10:00 AM - 10:15 AM (EDT)
In an industry where brands are trying to connect with more diverse audiences and build reach across all screens, TelevisaUnivision continues to enhance its robust suite of capabilities for marketers to forge meaningful connections with the growing and dynamic Hispanic audience. In this fireside chat, TelevisaUnivision’s President of Advertising Sales and Marketing, Donna Speciale, will discuss how the company is working closely with leading advertisers to unlock the growth potential of this powerful audience through authentic storytelling and long-overdue representative measurement.