To truly bond with customers, marketers need to have their brands spark an emotional connection. Consumers need to feel that there is a higher purpose to what the brand stands for. Enter Ulta.

Inspiring through narratives and immersive experiences which spotlight brand purpose, Ulta has forged a meaningful connection with its consumers. In this spotlight session, hear from Ulta Beauty's Vice President of Integrated Marketing and Media, Karla Davis, as she shares a behind the scenes look into how the brand navigated this remarkable evolution.