Spotlight: Purpose-Driven Marketing and Inclusion Is Supercharging Brands
Tuesday, September 12, 2023
10:25 AM - 10:45 AM (EDT)
Purpose-driven marketing and inclusion have supercharged brands, connecting them more deeply with existing customers, attracting new ones, and driving the ways that companies do business. Join Touchland’s Founder and Chief Executive Officer, Andrea Lisbona, and Amanda Rassi, SVP and Chief Marketing Officer of Michaels, as they highlight the importance of leading with your values and how it can propel ROI. Hear how the hand hygiene brand is revolutionizing its industry and how empowering creativity and having fun making things, is something that everyone can get behind.