Amanda Rassi joined Michaels in April 2022. As Senior Vice president –Chief Marketing Officer, Mandy leads the marketing organization and its development of strategy, planning and execution for 1300 Michaels Stores and ecommerce business. Prior to joining Michaels, Mandy was Vice President and Head of Marketing at Kroger where she drove brand strategy and brought to life impactful campaigns such as the company’s 2019 “Fresh For Everyone” rebrand. Before Kroger, Mandy spent more than a decade in strategic marketing at Procter & Gamble. Mandy earned a bachelor’s degree in psychology and women’s studies from Miami University and currently resides in Cincinnati with her husband and three children.