PepsiCo has been an institution across the globe for more than 125 years, maximizing creativity, relevancy, and authenticity throughout their brand journey. Join Zarina Lam Stanford, Chief Marketing Officer at Bazaarvoice, in conversation with James Clarke, Senior Director of Digital and Social at PepsiCo, to dig into the brand’s rich history of marketing innovation that has kept their name-brands top of mind and culturally relevant while inspiring creativity across the industry.