Join us for a compelling session that explores the critical need for B2B brands to adapt and align with shifting buying behaviors. In an era where client-centricity reigns supreme, both established and emerging brands must pivot to target their audience with B2C-like precision, utilizing diverse channels and tailored content strategies.

Hear from Deena Piquion as she delves into the art of human centric B2B marketing and learn how to thrive in an ever-changing landscape by putting people at the heart of your strategy. Discover how successful marketers should think long-term, making their clients the unwavering North Star in their strategy.