The United States Postal Service (USPS) has undergone many changes in its 248 years as a shipping and mail service provider. For much of the past two decades, USPS has been subject to declining mail volume and financial challenges as consumers became increasingly digital in a web-based world. To meet the moment, USPS is undergoing a monumental transformation reinventing its delivery network, launching exciting new products, promotions, and incentives for businesses, and rolling out a host of sustainability initiatives, including a new fleet of electric vehicles.

In this exploratory workshop, discover how the USPS is ensuring it builds on its storied history of delivering for America by rethinking all aspects of the business, prioritizing innovation and emerging technologies to enhance products, and offering new promotions and incentives to drive mailer behavior. Learn what opportunities are available for marketers seeking to revitalize an impactful business strategy through reimagined solutions that deliver.