Leveraging Data to Drive Marquee Partnership Deals
Join leaders from the sports teams of Los Angeles Football Club (LAFC) and San Antonio Spurs, plus brands Frost Bank and Highmark Health, and sports tech industry leader KORE, as they dive into the dirty details behind a few of the most recent groundbreaking naming rights deals. Discover how data-driven strategies played a pivotal role in orchestrating these naming rights agreements and hear firsthand how these organizations leverage data to continually measure these partnerships.
The discussion will include how to develop a strong partnership, which metrics are most important, and how data can guide marketers in making the right sponsorship decisions for their business. From this session, you’ll walk away with valuable insights into how data drives partnerships, and a deeper understanding of how data is creating innovative strategies reshaping the sponsorship landscape.