Main Stage
Thursday, November 10, 2022, 3:25 PM - 3:45 PM
How Did "green-hushing" become the New Greenwashing?

Given the growing interest in greenwashing and the unfortunate simultaneous growth in ‘green-hushing,’ employees and consumers are expecting companies to address and call attention to sustainable and ethical efforts. Deborah Darlington of The Co-operative Bank and David Hayman of Make My Money Matter will discuss with Adweek whether current brand guidelines are doing enough to address green-hushing in order to prevent customers from being misled on the topic of sustainability, and what we can do to allow this topic to not be so intimidating and misunderstood.

David Hayman Deborah Darlington Rebecca Stewart