Given the growing interest in greenwashing and the unfortunate simultaneous growth in ‘green-hushing,’ employees and consumers are expecting companies to address and call attention to sustainable and ethical efforts. Deborah Darlington of The Co-operative Bank and David Hayman of Make My Money Matter will discuss with Adweek whether current brand guidelines are doing enough to address green-hushing in order to prevent customers from being misled on the topic of sustainability, and what we can do to allow this topic to not be so intimidating and misunderstood.