70% of consumers Meta surveyed in Europe had chosen to purchase a sustainable product over a non-sustainable alternative in the past 6 months. In this session, Meta will explore the topic of Business Sustainability and how creators can drive green transformation through their platforms. Advertisers have the power to sway people and businesses to change their behaviour, a power which is essential to making a more sustainable world. Collaborating with creators can unlock meaningful connections, experimental creativity and entrepreneurial growth.