Thursday, November 10, 2022, 1:20 PM - 1:50 PM
Creating Your Content Supply Chain: How To Meet Your Customers’ Demand For High Quality Content (Workshop Stage 2)

Struggling to produce enough content to meet consumer demand? You’re not alone. All e-commerce marketers are facing the same problem—creating enough quality content. Rather than constantly feeding the content beast, you can shift your marketing strategy from content creation to content collection, curation, and distribution and gain economies of scale.

Join us for a content supply chain masterclass with Doug Straton, Chief Customer Evangelist at Bazaarvoice, and Emmanuel Gerbier, Senior Director, Client Success, Bazaarvoice to learn how to activate and leverage a content supply chain to fuel e-commerce growth. In this masterclass, you’ll learn why marketing efficiency is so critical in times of economic uncertainty, how some of the world’s leading brands are leveraging user-generated content and more.

Doug Straton Emmanuel Gerbier