The gaming industry never seems to slow down. With its profitability, loyal fan base and attractive marketing campaigns, the industry continues to thrive. However, there's still opportunities to revolutionize what we think we know to be the roots of the business.
Sony Interactive's VP of Global Marketing, Isabelle Tomatis, works closely on the PlayStation Brand, Hardware and Peripherals. Her hope is to transform the business from a playful retreat into something more sophisticated and well-rounded. Hear from Isabelle on how gaming is transforming the entertainment genre and how innovation, creativity and adaptability lead to digital and brand growth.