Adam Zimmerman is in his sixth season with the Atlanta Braves and is a currently Senior Vice President for the team.

His responsibilities include the management and strategy for all marketing and branding of the Braves, including leading marketing, digital and content, creative, diversity and inclusion, corporate communications, community affairs, alumni relations, game entertainment and business intelligence. Additionally, Zimmerman assists with the marketing strategy for The Battery Atlanta, the Braves mixed-use development project adjacent to TRUIST Park.

Prior to the Braves, Zimmerman was President of Atlanta based agency CSE (now part of Cooper Holdings) where he led award winning work for several Fortune 500 company agency clients and oversaw the athlete/broadcaster practice. While at CSE, Zimmerman also crafted a partnership with MIT and created CSE Evolve, an in-house lab designed to embrace the latest technologies. Zimmerman is a frequent speaker at sports industry conferences and has taught a graduate class on sports business at University of Georgia.

Zimmerman sits on the board of the Highlands/Cashiers Land Trust as well as a State and national committee for the American Cancer Society. He is a graduate of the University of Florida.