Full Name
Ian Trombetta
Job Title
Senior Vice President, Social and Influencer Marketing
Company
NFL
Speaker Bio
Ian Trombetta serves as Senior Vice President of Social and Influencer Marketing for the NFL. In this role, Ian oversees the integration of social strategies and content development across all social platforms for the League, player and club handles. He is also responsible for developing entirely new Influencer Marketing and Club Marketing Departments with a mission of creating new and dynamic initiatives which leverage the platform of the NFL to reach audiences within the Leagues walls and beyond. Over the past 18 months, the NFL has subsequently seen increases across all key segments including Gen Z, Latin X, African American, Females and Total Fan Avidity.
Ian joined the NFL from Activision Blizzard Inc., where he served as the Global Vice President of Consumer Marketing under the now NFL CMO, Tim Ellis. Considered the “jack of all trades”, Ian was responsible for overseeing Consumer Marketing, Digital/Social, Events, and Strategic Brand/Influencer Partnerships. Under Ian’s leadership at Activision, he launched the #1 and #2 global console titles in 2017 Call of Duty WWII and Destiny 2.
Prior to joining Activision, Ian was the Head of Brand Marketing at Red Bull North America during record years in total volume and revenue growth. He contributed to overall effort cross-functionally and led Brand Marketing for Red Bull Stratos “Edge of Space Jump,” with a world record 10M concurrent live streams, considered to be one of the best marketing initiatives in history. Ian also co-created and launched the “World of Red Bull” global advertising campaign, now running in over 80 countries for nine consecutive years; and spearheaded the global marketing efforts for “The Art of Flight,” the most commercially successful action sports documentary of all-time.
Ian spent the early portion of his career on the agency side at agencies such as TBWA Chiat / Day working with brands that included Taco Bell and XM Satellite Radio. He is a passionate marketer who infuses his love for the NFL with his strong desire to continue modernizing the league as it enters the next 100 years of football.
Ian joined the NFL from Activision Blizzard Inc., where he served as the Global Vice President of Consumer Marketing under the now NFL CMO, Tim Ellis. Considered the “jack of all trades”, Ian was responsible for overseeing Consumer Marketing, Digital/Social, Events, and Strategic Brand/Influencer Partnerships. Under Ian’s leadership at Activision, he launched the #1 and #2 global console titles in 2017 Call of Duty WWII and Destiny 2.
Prior to joining Activision, Ian was the Head of Brand Marketing at Red Bull North America during record years in total volume and revenue growth. He contributed to overall effort cross-functionally and led Brand Marketing for Red Bull Stratos “Edge of Space Jump,” with a world record 10M concurrent live streams, considered to be one of the best marketing initiatives in history. Ian also co-created and launched the “World of Red Bull” global advertising campaign, now running in over 80 countries for nine consecutive years; and spearheaded the global marketing efforts for “The Art of Flight,” the most commercially successful action sports documentary of all-time.
Ian spent the early portion of his career on the agency side at agencies such as TBWA Chiat / Day working with brands that included Taco Bell and XM Satellite Radio. He is a passionate marketer who infuses his love for the NFL with his strong desire to continue modernizing the league as it enters the next 100 years of football.
Speaking At